The Better Marketing Blog
Better tips, tools, and tactics for the AI era.
Tasting Success: Lessons from the Pepsi Challenge
Pepsi differentiated themselves from massive competitor Coke and became a cultural mainstay with the “Pepsi Challenge.”
How Mitch Landrieu Brought Down the Monuments (and Brought People Together)
Mayor Mitch Landrieu’s 2017 speech challenges the legacy of Confederate monuments, advocating for racial unity and historical truth.
A Guide to B2B Customer Research Using AI
Get the most out of AI in B2B customer research. Explore benefits, challenges, and use cases for AI-driven insights in your business strategy.
Creating a Viral Sensation with the ALS Ice Bucket Challenge
What can we learn as marketers about connecting with audiences from the ALS Ice Bucket Challenge?
Balancing Context and Positivity: Roosevelt and the Muck Rakers
Learn how Teddy Roosevelt balanced his rhetoric to make a controversial point about positivity and the media.
AI + Humans = The Marketing Dream Team
In marketing, there aren’t many larger topics of conversation than AI. Our philosophy is that it accelerates innovation and creativity rather than stifling them. See how we’ve put that philosophy into practice.
How Nike Redefined Greatness During the Olympics
In the “Find Your Greatness” campaign, Nike shows communicators how to bring the special out of what seems common or mundane.
From Rage to Reason: How RFK Appealed to Peace After MLK’s Assassination
Read more about the rhetoric of RFK’s speech on the day of Martin Luther King, Jr.’s assassination.
Speak Like Superman: Lessons from Christopher Reeve’s Most Famous Speech
Explore how Christopher Reeve’s 1996 DNC speech utilized family values and antithesis to advocate for disability rights and medical research.
Planning, Publishing, and Promoting Your B2B Marketing Video
From channels to tactics and ROI, this article covers everything B2B video distribution.