The Better Marketing Blog

Historian Ken Burns’ Brandeis University commencement speech evokes emotions, establishes authority, and inspires action. Here’s what communicators can learn.

Google’s “Year in Search” campaign has redefined data-based storytelling, humanizing and personifying search data. Find out why this approach works so well.

Media Shower is going all-in on AI as a tool to support busy marketers. Learn about our philosophy and resources here.

Former American President John Quincy Adams’s passionate speech in the Amistad case exemplifies great communication. Here’s what you can learn from it.

LEGO’s Rebuild the World Campaign uses visual storytelling to educate and engage audiences, delivering a few inspirational marketing communication pieces.

Learn how Dove’s #TurnYourBack campaign follows a long line of honest, challenging advertising for the beauty giant.

Learn your way around AI market research tools and assistants and discover top tools and strategies to get business insights your company can use.

See how UNICEF’s “Likes Don’t Save Lives” campaign made us rethink our brand strategy for crucial causes.

AI has been a part of social media for a while now, but only recently has generative AI become a factor. Learn about some of the latest tools available to you.

What can we learn from Marion Jones-Thompson’s apology? A lot about accountability and trust (and what not to do to earn both).