The Better Marketing Blog

Discover how Tour de France marketing transforms a cycling race into a global destination campaign through broadcast strategy, route planning, and sponsorship.

Discover the 10 highest-paid podcasters of 2026, how they built multimillion-dollar media businesses, and the communication strategies marketers can learn from their success.

See why AI assistants are quickly becoming a standard website feature and how to launch one that genuinely helps customers.

Explore eight of the best Comic-Con PR stunts ever created, from the Godzilla Encounter to Homer’s Dome, and the marketing ideas behind them.

See how The Odyssey turned its Trojan horse into a viral campaign spanning television, public spaces, news coverage, and social media.

Learn how AI assistants uncover recurring customer questions, improve existing content, and build a continuous marketing learning loop.

See how Al Sharpton’s communication keeps history alive by turning legacy, loss, and familiar language into present action.

Learn how Vaseline turned a widespread runner’s hack into The Nipple Sponsorship and how marketers can formalize customer behavior into campaigns, products, and partnerships.

Discover the AI marketing metrics executives should track, where to find them, and how they reveal shifts in search, visibility, and revenue.

Discover how KitKat turned a stolen shipment into a 2026 Cannes Grand Prix-winning campaign built on audience participation.