The Better Marketing Blog

How does Zerys stack up when it comes to article writing services? Let’s find out.

Online advertising is changing all the time. New innovations push advertisers to reconsider how to convey their brand to their customers. One such innovation is Facebook Canvas, a new advertising medium that lets advertisers combine gifts, videos, text photos and more. These interactive multimedia ads are not just engaging, but also offer ways for brands… Read More…

Football is organized violence. Advertising is organized chaos. How can our current media model get better? Read more…

In 2013, companies promoting via social media have a variety of choices: Facebook, Twitter, Tumblr, and the like. Any other site is a sad relic of the past, used only by old people who are just getting into this Internet thing and don’t know any better.

It’s all fun and games when you are creating the content and coming up with cool ideas. But, at the end of the day, you have to dial down and start crunching the numbers. Here’s how…

Are you looking for custom content? If so, you might wonder how you should source it. Do you hire an in-house writer? Find a freelancer on your own? Or create an account with a professional content writing service? If you’re interested in the latter, we’re here to help. We conducted copious research and came up… Read More…

With a bird’s eye view, it may seem like the topics around a particular subject are endless. However, as you get closer to putting pen to paper, even the most experienced writer can struggle to come up with fresh, attention-getting ideas. Developing spider webs, or what is sometimes known as mind mapping, is one excellent… Read More…

Mati Greenspan and I were talking recently about basic investing principles. He was marveling that people are still buying Tesla stock at $2,000 a share. “People don’t understand valuation,” he said. “They don’t understand the value of what they’re buying,” I agreed. “They think Tesla is the same thing as SpaceX,” he continued. “They don’t… Read More…

Here’s the announcement of the new blockchain education program with the Massachusetts state government. It’s a big deal. We have a vision for where this kind of partnership can go, when governments begin educating themselves on the power of bitcoin and blockchain. That vision can be summed up in two words: Kendall Square. The Kendall… Read More…

In the U.S., the states are in trouble. I point you to the excellent research done by economist Bo Zhao at the Federal Reserve Bank of Boston. He has put together a model that accurately predicts future state income tax revenue based on current unemployment levels. For example, here’s how his model predicts “low-unemployment” and… Read More…