The Better Marketing Blog

Overview: Mint.com is an online banking service helping college students and graduates reach their goals through tailored insights, custom budgets, spend tracking, and more. While personal finance can seem boring, Mint begs to differ. So What? While many marketers tend to focus on showcasing a solid product, Mint’s case portrays how a strong content marketing… Read More…

Overview:  Oprah Winfrey started out poor and abused, but grew into one of the most influential Americans in history with a media empire and a net worth in the billions.  She is a world-class communicator because she shows her real emotions on camera, pays attention to her audience’s intellect, stays positive, and focuses on others.… Read More…

Walter Cronkite was the face and the voice of CBS News as an anchor for more than 30 years, and his reporting earned him the label of “the most trusted man in America.”

Overview:  Tony Hsieh, the former CEO of Zappos, believed that ensuring customer engagement was the best way to increase sales and make a business successful. And he had it exactly right. Find out how Hsieh created the ultimate customer service experience and how you can implement his tactics to make your own business amazing. So… Read More…

Overview: Chris Anderson expanded TED’s reach by holding conferences in different locations and making them available for free on YouTube. He developed a coaching process to help writers deliver their best possible talk. He also developed a process to scale each conference so that they would remain uniform but not formulaic. Anderson emphasizes that talks… Read More…

TLDR: Blockchain-based content tokens reward users for posting good stuff online, and will help us usher in a new Golden Age of Internet. These tokens are funded by sponsors, paid directly to a user’s digital wallet, and the site earns a small commission. At the dawn of the Internet, our company Media Shower started a… Read More…

The Media Shower content platform now supports Google Docs. This is a big deal, because now it allows you to collaborate with your entire team to create better content. Here’s what it looks like in the Media Shower platform: Or you can just edit, comment, or share directly from the Google Doc: To explain why… Read More…

What is a marketing meme? A marketing meme is any idea that people spontaneously pass along to promote a company, product, or brand.

During 2020, opportunities to conference together in person with other professionals were mostly shuttered due to COVID-19. Now plans are in the works for at least some content marketing conferences to be held in person in 2021. It’s hard to beat the energy and creative flow of attending an in-person conference. However, with some still… Read More…

Content marketing has become incredibly complex. Between SEO and keywords, conversion funnels, and analytics, it has become virtually impossible to market your content without help. Luckily, there are now tons of tools that can help maximize the impact of your content marketing and streamline your process so you can focus on other parts of the… Read More…