The Better Marketing Blog
Better tips, tools, and tactics for the AI era.
How Nick Saban’s Communication Skills Made Him a Legendary College Football Coach
Nick Saban became the most winning coach in football history by trusting “the process.” This means ignoring what you can’t control and creating the best outcome you can with your own actions right now.
Why Netflix Has Become the World’s Most Engaging Streaming Network
While other streaming networks are fighting for viewers, Netflix has surged ahead to become the most engaging streaming network in the world. Here’s why.
What Makes Jensen Huang a Top Communicator?
Learn about Jensen Huang, the inventor of the GPU and computer chips for gaming, and how he communicates big ideas to the world.
What Jack Welch Can Teach Your Business About Communication
Click to learn about what made former GE CEO Jack Welch so successful as a leader and communicator and how those lessons can help your brand.
Here is Why TikTok Has Become So Popular, So Fast
This article explores the growth of an app like no other. One that has captivated audiences from every demographic and led to unparalleled success: TikTok.
How CrossFit Keeps Engaging Customers (and Their Muscles)
CrossFit has exploded in popularity over the last few years, but what makes a workout business so successful at engaging customers? Find out here.
What Makes Arnold Schwarzenegger Such a Great Communicator?
Learn how Arnold Schwarzenegger showed top communication skills in a video to the Russian people about the invasion of Ukraine.
5 Customer Engagement Lessons Brands Can Learn from Old Spice
TLDR: Old Spice has successfully managed to remain relevant over the years by embracing its cliched reputation and turning it into a positive force. Its comical tone of voice and off-the-wall marketing stunts have won it a loyal following among men. So What? This approach has actually helped the brand build deeper relationships with its customers.… Read More…
Why Basketball Coach Gregg Popovich is a World-Class Communicator
Overview: Gregg Popovich has won more NBA games than any other coach. He also coached Team USA to a gold medal at the 2022 Beijing Games. His team members say he is a top communicator who understands them, empowers them, and creates a culture of selflessness that benefits everyone. So What? Communication is extremely important… Read More…
How Charles Schwab Has Reimagined the Client Experience
TLDR: Charles Schwab creates a great customer experience by streamlining everything. The company’s platform reduces customer cognitive load to a minimum. So what?: Customer experience doesn’t need to be bright and flashy. It can be clean, simple, and fluid. Introduction Customer engagement often delivers fun, sometimes quirky experiences to customers. Companies like KFC or Red… Read More…