The Better Marketing Blog

Target first opened its doors in 1962 as a discount store, and has since grown into one of America’s largest retail chains.

Hobby Lobby started from humble beginnings. The company was founded in a basement on a $600 loan and has since grown into a massive chain for arts, crafts, and all kinds of holiday decorum with locations across the United States.

Since publishing his book Rich Dad, Poor Dad in 1997, Robert Kiyosaki has utilized powerful communication techniques to help investors everywhere looking to enhance their money management skills and grow their wealth.

Chris Voss has learned to tap into the power of “tactical empathy” to resolve negotiations with respect and without pressure.

When a company has been around for more than 200 years, it has to frequently update its marketing tactics to keep up with the times.

Find out how a retail chain like Bed Bath & Beyond is using great marketing to try and turn itself around after nearly failing.

Robert Cialdini is known as the “Godfather of Influence” after writing a bestselling book on the topic of persuasion.

Spirit Halloween has been around for 40 years, building one of America’s leading retailers for all things spooky and fun.

Simon Sinek started out as an advertising copywriter. He started his own agency in 2002 and reinvented himself as an author and speaker because his passions became about teaching people to find their “why,” inspiring them to believe their dreams were within reach.

When people think of John Deere, they think of green tractors and farming equipment.